The main purpose of a Blog is to share your knowledge and expertise with the world. Blogging allows you to make your presence on the ubiquitous Internet. Already thousands of people have witnessed the power of blogs. Even politicians have started using it judiciously to reach out people and win over their votes. So, blogs can also bring in an amazing effect on the reputation of the corporates.
Through Blogs Corportaes can announce new products and services, discounts or promotions in their blogs and enable customers and clients to keep track of the happenings in your company. Further, the biggest advantage in using the blogs is that you can get instant feedback on your postings with the customers adding their comment underneath the post.