We create crisp and clear content in a straight forward manner without misleading the readers.
No doubt, the adage “A picture is worth thousand words” is true. Certainly a picture can capture a thousand eye balls. Even it can make an impact on the viewer.
But no one either buys a product or opts for a service simply because the picture is impressive. People decide on the product or services based on the content that comes along with the picture.
Here is where a professional content developer plays a crucial role. One need to have a good content to make either buy the products or opts for the services mentioned thereon. It is the content, not the picture, which induces the mind of a potential consumer and triggers a sale.
In the fast paced era, where time is a great constraint for all of us, no one has the time to read your elaborate details be it on your web page or brochure or any other marketing material.
Content development is not simply adorning the content with superfluous language decked up with fancy words and phrases. It is the technique of making a crisp and clear content in a straight forward manner without misleading the readers.
We have the expertise to develop different types of contents to suit different mediums such as websites, press releases, corporate profiles, corporate presentations, newsletters, catalogues and brochures. We adopt a professional approach that encompasses various aspects such as understanding the needs of our clients, collating data and other relevant information pertaining to the project in developing the content.
Profiles
A profile is not a simple piece of history about an organisation. Proper care has to be taken to collate various information about an organization in building a profile. A good profile must truly reflect the business ethos and management strategies of an organisation. As it is a time consuming exercise most companies fail to incorporate certain important aspects in creating the profile. It is a process that requires professional expertise to understand the nature of the business, the management practices and the industry needs and present as a corporate profile. We develop company profiles keeping in mind about the brand image and corporate presence of an organization using appropriate words that are sure to make a positive impact about the organization in the minds of the reader.
Web Content
A website is an online identity of an organisation. It is the vital marketing tool of an organization to showcase its credentials. But at the same time in today’s fast paced competitive scenario, no one has the time to read word by word your web pages. So, care has to be taken to present a crisp and clear content intending to grab the attention of potential customers. Professionally written web content makes an indelible mark in the minds of the customers and professionally written content speaks for both the product and the services offered. Concise and clear message reaches the customers well. Compelling web content grabs the attention of everyone. We have expertise in creating contents with catchy phrases that are perfectly in sync with the brand image of an organisation.
Articles
There is more to writing articles be it for newspapers or magazines or online forums, it is quite different from writing stories either fiction or non-fiction. Article writing is not simply packing the related information and expects the editors or other concerned authority to publish the same. There has to be a structure which must align with the flow of the content right from the start to finish.
Over the years we have developed niche articles for the corporate as per their needs besides contributing to several print and online media. We have handled various projects providing complete corporate communication solutions for a range of SMEs from diverse industries.
Blogs
The main purpose of a Blog is to share your knowledge and expertise with the world. Blogging allows you to make your presence on the ubiquitous Internet. Already thousands of people have witnessed the power of blogs. Even politicians have started using it judiciously to reach out people and win over their votes. So, blogs can also bring in an amazing effect on the reputation of the corporates.
Through Blogs Corportaes can announce new products and services, discounts or promotions in their blogs and enable customers and clients to keep track of the happenings in your company. Further, the biggest advantage in using the blogs is that you can get instant feedback on your postings with the customers adding their comment underneath the post.
Speech Writings
Speaking and writing are two different activities. Though one uses the same language for functions, speaking and writing are distinctively different. Speech writing is very different from developing any form of content is it an article or a corporate profile. So, every care has to be taken in preparing the speech. All aspects such as the purpose of the speech, the profile of the intended speaker, the occasion conferences, meetings etc. and the audience have to be carefully analyzed before writing a speech.
Since all these aspects are different and vary according to the need, the speech, the message and the structure of speech has to define accordingly. In order to make a good speech, we will gather all the notes and other relevant materials concerning the speech and draft the speeches.